Many people think battery swapping cabinets are an exclusive business for big cities—with more electric vehicles, stronger purchasing power, and young people eager to try new things. In fact, those in the know understand that third and fourth-tier cities are hidden treasure troves for making money quietly! Why might running a battery swapping cabinet business in these cities be even more profitable than in big cities?
Blue Ocean Market
The battery swapping market in first-tier cities has long been a red ocean, with top brands crowding the space—you’ll find a battery swapping cabinet every 100 meters on a street. New players need to burn money on price wars and compete for prime locations to break in. In contrast, third and fourth-tier cities are practically untapped "virgin land." Food delivery riders in hometown counties carry two batteries to work every day, while couriers either risk carrying batteries home to charge or wait in long lines at stations for hours. At this time, placing a few battery swapping cabinets at community entrances or commercial streets—where batteries can be swapped in 30 seconds—directly addresses their "pain points" and naturally gains traction.
User Habits
Don’t assume users in non-first-tier cities are conservative—they actually have a high acceptance of new things that boost efficiency! Especially food delivery riders, who race against time every day. Battery swapping cabinets save them hours of charging time, allowing them to complete more orders and earn dozens of extra yuan. Once they experience the convenience of battery swapping, they quickly become dependent on it.
Backed by Policy Dividends
As we all know, local governments across the country are strictly cracking down on electric vehicle charging in residential buildings. To implement this policy, non-first-tier cities often take the initiative to extend an olive branch. Some counties directly open up public areas and invite battery swapping enterprises to settle in; some second-tier cities even incorporate battery swapping cabinets into their "new infrastructure" plans—they not only help coordinate venues but also offer support such as tax reductions and financial subsidies.
Master Localization
The battery swapping market in non-first-tier cities is like an uncut big cake. There are no brutal price wars or high cost pressures here—only real demand and broad development space. Instead of being a follower in big cities, it’s better to seize the opportunity and layout the battery swapping cabinet business in your hometown. After all, as long as electric vehicles are still on the road, the rigid demand for battery swapping will always exist. And those who act first will get the sweetest slice of the cake!
